Posted on May 14, 2014 · Filed under: Uncategorized
A bit of India in LondonWhat if you could find the very best of India’s handcrafted embroidered bags in London? Lucky for you, we’ve done all the work, creating a fresh new range of modern ethnic bags and clutches handcrafted specially for be-snazzy by local artisans in India. On Sunday, May 18, from 6pm until 10pm, we’ll be exhibiting our range for the first time in Notting Hill’s quirky bar Trailer Happinessin an intimate pop-up shop / launch eventopen to all.Online boutique www.be-snazzy.com was launched just a few months ago by Stefani, a young entrepreneur who has a passion for quirky and unique accessories. Her goal was to create a website where one could find the hidden little gems that you would normally find whilst on an exotic holiday in Greece, or in a little stall in one of London’s many hip fashion markets. For SS14 Stefani went a little further, when she discovered the beauty and abundance of India’s art of embroidery and decided to bring it all the way to the United Kingdom.“I wanted to bring something truly different to the brand, and as a lover of unique, exotic fashion, I decided that there’s nothing better than owning a one-of-a-kind bag, made ethically and hand sewn by artisans in a place where the art of embroidery is so rich and diverse, such as India”, she says. “When I started my research I was simply astounded by the history and skill or a particular tribe, the Banjaras”.All bags are handcrafted using vintage embroidery and ancient tribal textiles by the Banjara tribe. According to some authorities, the Banjara lineage goes back some 2000 years. The Banjaras are said to be the descendants of the Roma gypsies of Europe who migrated to India through the rugged mountains of Afghanistan before finally settling down in Rajasthan. The colourful stream of the Banjaras began to travel down to the South in the 14th century.
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