Great Design is not making things pretty. Its not making things functional or user friendly. Its not making them different. Great design is a way of life. It changes our behaviour, interacts with our emotions first and then our logic. And here’s why it matters: humans are irrational beings. So Design makes us do things our brain may tell us otherwise. Like now I want to have this beer. I don’t need a beer, and dont feel like having a beer. But the Design of this bottle makes me want one! So cheers. 🙂

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