We’ve all heard this phrase before: ‘life is a marathon not a race’. Yet how many of us put it in practice?


Ironically we’ve been nurtured to worship and admire  endurance. From the preachings of Jesus Christ who endured so much in his life for the good of Mankind, culminating in  enduring the weight of the very cross he was crucified on; to persecuted mythical heroes we grew up in awe of, from Hercules to Tarzan, to more modern characters like Rocky Balboa who beat the odds by never giving up. We revere not their success but their endurance… we envy not the result but the courage they show  in  ‘going the distance’ as the soundtrack of Rocky – by that very name and not coincidentally – reminds us, climaxing our emotions seeing a guy refusing to give up despite the beating he was taking, enduring till the end even if he lost. Or did he? As the expression goes ‘he may have lost the battle but won the war’.


Tenacity, grit, persistence are the things that make one endure through tough situations. Time and time again we see those being more instrumental to the long term success in any given situation that the mighty powers of whatever one deploys in the short term: talent, wit, intelligence… I call those ‘situational masteries’. You can master a situation with traits like charm… the ability to outwit someone, talk the talk; you may even hit some home runs with situational mastery. People do after all become overnight hits- sometimes. They do in casinos too! But that’s neither a strategy for success not a safe haven for ones’ hopes or ambitions. It’s dependent as much on luck as on anything else; or in there being just the right mix and fit between the ‘situation’ and the tricks possessed to master it in this notion of ‘situational mastery’.


Building endurance is, on the other hand, a strategy. It’s a sustainable, dependable and more predictable – or a more backable – route to success. I’d much rather train for a marathon than the 100m sprint (although admittedly I have done neither). By the nature of having a longer path from the start point to the end you have just much better odds of finding a way to win; to muster the energy and stamina needed to keep going. I’d much rather bet on a team committed to building something – anything – for the longer term. Be it a business, climbing a mountain, building a family.


Warren Buffet put it perfectly when asked how is it possible that he beat every other investor with the least sophisticated of strategies, purely by sticking to fundamentals. He said:  “because no one wants to get rich slowly”

Yet despite our appetite for revering heroes who ‘go the distance’ we live in a world that promotes instant gratification and a ‘hopper’ attitude. No one wants to commit to the long term any more. A generation ago people looked for lifetime employment. Now they jump ship the moment a better offer comes along and hop around shamelessly. Proudly in fact.  Commitment is an endangered trait. Even laughable by some when they see it in others. They think lesser of the ‘fool’ who keeps going and who cant’ see ‘the writing on the wall’. Sometimes that may be true – especially when ill health or safety are involved – but more often than not it’s the critic who’s the greater fool reading imaginary writing on a fictitious wall.


The same is true of relationships, friendships, bonding and commitment of most kinds. We live in a world of many options, of lower barriers to transcend. Hence we become transient and non-committing to any higher cause or purpose other than our selfish own. We seek instant gratification. And the moment we find it instead of enjoying it we worry more about sharing it on social media.


I don’t want to sound as a hypocrite here. I have been as guilty as most in the above at times and in certain areas of my life. But at least I acknowledge it and seek to change it. Selectively I have picked my battles to run the distance. Building my company – PeoplePerHour.com – is one. Even in the toughest of times I never thought once of quitting. I remember advisors, investors, potential investors – you name it – critics of one kind or another – pointing us to ‘unicorn’ businesses, enjoying explosive growth – sprint runners- to examine them lest we learn something from them. They wanted us to BE them. Companies such as Quirky, HomeJoy, NastyGal and others… companies that enjoyed overnight success, explosive growth and fame and raised hundreds of millions of dollars. The founder of NastyGal Sophia Amoruso even wrote a book ‘GirlBoss” and became a Hollywood superstar.


Yet all these companies went bust, and we are still in business and growing quietly and profitably. The once poster-childs of growth – people we were supposed to ‘learn from’ and emulate – are no longer.  Why? Because we chose to run a marathon, they chose to run a sprint. We trained for that marathon, but they had no time to train – they were busy basking in their short-lived glory of their sprint.


We chose to Endure!



  1. Very thought-provoking. Thanks Xenios!

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