Hiring is one of the most important skills in being an entrepreneur. And no one ever gets its all right. I’ve now been an entrepreneur for 8 years and I can tell you if you manage to attract and retain a handful of truly world class people you are lucky and onto a winner.
A key lesson I’ve learn is that people’s qualities can broadly be split into two categories. Process and Content.
Content is the thing you produce in whatever vertical function you are in. If you’re a marketer it’s the stuff that will attract and retain new customers. If you’re in finance it’s the quality of your numbers and analysis. If you’re in product it’s the stuff you build and how it impacts your users.
Content is the real deal. It’s defines the quality of what you actually ship. But here’s the thing. For content to be great it needs process. Especially as you grow. And very few people I’ve met are actually world class at both.continue reading »