The last decade has seen the birth and rise of internet behemoths dominating markets: eBay in second hand good, Amazon in commerce, Facebook in social media, Google in search etc.
It’s been a game of scale and winner takes all. Now there’s talk of Web 3.0 and big data.
I think the next wave of the internet will be about descaling to address an increasingly discerning and sophisticated user. The next generation of successes will be the ones that pick and verticalise these behemoths bringing more choice and more personalization to the customer. Focusing on quality content and taste rather than scale and.
And the reason is simple. Consumers want choice. Sounds obvious. How is that different to 10 years ago you may ask?continue reading »