We recently introduced our new pricing, the rationale of which we have explained a few times already in previous posts. In short: to align our interest with that of our most loyal users who bill / buy regularly via PPH. In this post I aim to address some (ill-conceived I believe) concerns that the new pricing is a fee hike, when in fact it’s a drop. I explain why below.
As a recap: the way our new pricing works is that we charge a 3.5% fee on work billed and paid (instead of previously 10%) apart from the first £175 in aggregate in any given month. In other words: rather than have a flat 10% fee regardless of whether one bills £10 or £10,000 in the month (which makes little sense) we inverted it such that we charge a rock bottom fee of 3.5% past a certain threshold (or ‘cliff’). Below the threshold a higher fee applies which ensures that we sustain a reasonable margin to keep the business growing, whilst deliver more value to our loyal users.
In short: we went from a flat fee where everyone pays the same come what may to a ‘the more you bill the less you pay’ scheme. We tweaked the amounts to come up with something that we think delivers best value to our regulars. And this is how we came up with the figures.continue reading »