To capture how much the web has evolved picture the first Mosaic or Netscape browser page on a dial up connection. (Sadly I am old enough to have witnessed that first hand). Fast forward to today, a world dominated by ever growing in-browser capabilities on a growing number of ever more mobile devices. The web is not just more mobile and more powerful. It’s a damn lot prettier. (I cant resist to pimp our Pinterest page here as its so so cool
Design is in many ways at the driving seat of today’s technology. Innovation is increasingly turning outside in rather than inside out. And by that I mean they start from an idealistic interaction with the customer – a dream experience, an imagined world, and we walk backwards to execute on the imagined dream.